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Fruition: How Great Ideas Come to Life is the first book to uncover just what it takes to turn your great idea into a great thing. Unlike other books and frameworks which only present lists of techniques to try when selling your idea, Fruition gets to the bottom of what differentiaties successful great ideas—those that become a reality—from all those that did not. This end-to-end empirical analysis creates a simple, powerful framework that will dramatically improve the odds of bringing any great idea to fruition.

  • Discover how almost anyone can have good—even great—ideas by tapping into our Three Senses Model™ for ideation.
  • Learn why most great ideas fail.
  • Uncover the Six Efforts™ that all successful ideators take on, and understand why each is critical to your success.
  • For each of the six efforts you need to have to bring your idea to life, we share dozens of techniques and strategies.
  • Use the included idea workbook to refine your own great idea and chart its path to fruition.

Whatever your involvement in ideas and innovation—passionate “idea person”, leader of an Insights organization, a line worker who sees a better way, a Chief Innovation Officer, a member of a community group, or a diverse employee looking to be heard—this book is for you.

Workshops & Seminars

Our upcoming book Fruition: How Great Ideas Come to Life deals with some very universal themes of ideation, insights and innovation—topics that are particularly well-suited to engaging workshops and seminars. (In fact, we have used a series of popular, well-received seminars to refine the content of the book.) The content and proprietary frameworks featured in book have been adapted in to a series of seminars and workshops tailored to specific audiences and available in sessions from 1 hour to 2 full days:

  • Innovation & Product Development Organizations
  • Brand/Product/Software Managers
  • Senior Executives of Idea-Based Organizations
  • Human Resources
  • Insights Organizations
  • Creatives & Makers
  • Start-Ups
  • Community Organizations


Our upcoming book Fruition: How Great Ideas Come to Life raises many key issues around how organizations handle ideation, insights, innovation and execution. Throughout the book, critical flaws in the typical status quo are identified, and often serve as the jumping-off point for what do differently. Significantly changing the odds of bringing great ideas to life requires not only the proprietary frameworks in the book, but also organization that are receptive—and ideally optimized—for the task.

The authors are available for consulting engagements related to our expertise, whether in conjunction with a seminar/workshop or independently. Whether you are looking to better innovation outcomes, drive more and/or better ideas in to your system, better structure your Insights organization for the challenge of second-hand experience, or create a formal ideation and idea execution program, structure, or organization...let's talk.

About the Authors

Chris Adrien

Chris is a life-long innovator with passion for both driving the industry’s understanding of innovation success and putting that learning to work by creating products, frameworks and econometric models to help other innovators. He began his career with BASES leading a top-3 client team. Moving to product development, Chris led the conceptualization, development, commercialization, and support of virtually all key Nielsen BASES innovations during its heyday, culminating in the Factors for Success system which has now been employed on an estimated USD 1.4 billion worth of innovation work since 2010.

Chris drives success as the leader of diverse, agile, global teams and engaging senior industry leaders worldwide. He is also an experienced global speaker across a diverse slate of venues and contexts.

Chris holds a BS from Miami University and lives in Cincinnati with his parter Brian and their twin daughters Clare & Julia.

John Lavelle

John is passionate about the real progress that great ideas can bring to the world. He’s worked with top consumer goods companies to revolutionize how they innovate and bring their ideas to market. During his career, though, he’s felt the widespread frustration that there are too few great ideas coming to life as even fewer great things. As co-author of Fruition, he believes that everyone – from multinational manufacturers to PTA parents – can unleash their ideas and build a better world.

After starting his career in the social services sector, John spent 11 years working in various Innovation roles at Nielsen. Much of that time was spent in Product Leadership, specializing in commercialization and bringing new research products to market. He has collaborated closely with industry leaders on various projects, including authoring and presenting innovation research at the annual Total Store Expo for the National Association of Chain Drug Stores. He also has extensive experience leading Innovation consulting teams, selling and executing custom research and econometric forecasting.

John has a BA in English from Xavier University. He lives in Cincinnati with his wife, where he is an avid endurance runner, home cook, and amateur beer connoisseur.

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© 2019 Chris Adrien & John Lavelle.
The Three Senses Model of Ideation™ and The Six Efforts Model of Idea Fruition
frameworks are © 2018 Woxi LLC and are used under licence.